Advertising and promotion an integrated marketing communications perrspective / (Record no. 11892)

MARC details
000 -LEADER
fixed length control field 00783nam a22002657a 4500
001 - CONTROL NUMBER
control field 54501
003 - CONTROL NUMBER IDENTIFIER
control field CUHLIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230524144831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200721s2015 ii d 000 u eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
040 ## - CATALOGING SOURCE
Original cataloging agency CUHLIB
Transcribing agency CUHLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.2
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion an integrated marketing communications perrspective /
Statement of responsibility, etc. By George E Belch, Michael A Belch and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chenaai :
Name of publisher, distributor, etc. Mc Graw Hill,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1016p. ;
Dimensions 00 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element RETAIL.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A,
Relator term Jt.Author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor,
Relator term Jt.Author.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a 40323
b 20200721000000.0
902 ## - Call No.
a 658.2
b BEL
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        P.D.U. Central Library P.D.U. Central Library 21/07/2020 Vedi Books Pvt. Ltd. 790.00 2 658.2 BEL 40323 17/05/2024 14/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 21/07/2020 Vedi Books Pvt. Ltd. 790.00 1 658.2 BEL 40324 17/05/2024 23/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 21/07/2020 Vedi Books Pvt. Ltd. 790.00 1 658.2 BEL 40325 28/05/2024 22/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 25/10/2017 Researchco Books and Periodicals 725.00   658.2 BEL 25083 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 25/10/2017 Researchco Books and Periodicals 725.00   658.2 BEL 25084 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 25/10/2017 Researchco Books and Periodicals 725.00   658.2 BEL 25085 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 25/10/2017 Researchco Books and Periodicals 725.00   658.2 BEL 25086 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 19/03/2019 New India Publication Agency 745.00   658.2 BEL 27804 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 19/03/2019 New India Publication Agency 745.00 1 658.2 BEL 27805 24/04/2024 24/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 04/04/2019 Arvind Prakashan 745.00   658.2 BEL 28641 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 04/04/2019 Arvind Prakashan 745.00   658.2 BEL 28642 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 04/04/2019 Arvind Prakashan 745.00 1 658.2 BEL 28643 31/05/2024 20/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 09/09/2015       658.2 BEL 19000 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 09/09/2015       658.2 BEL 19001 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 09/09/2015     2 658.2 BEL 19002 13/05/2024 24/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 09/09/2015     1 658.2 BEL 19003 24/04/2024 19/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 09/09/2015     2 658.2 BEL 19004 24/04/2024 22/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020       658.2 BEL 39746 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     2 658.2 BEL 39747 28/05/2024 17/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     3 658.2 BEL 39748 17/05/2024 14/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     2 658.2 BEL 39749 17/05/2024 07/05/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     2 658.2 BEL 39750 24/04/2024 22/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     1 658.2 BEL 39751 24/04/2024 19/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     1 658.2 BEL 39752 24/04/2024 24/04/2024 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020       658.2 BEL 39753 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020       658.2 BEL 39754 24/05/2023   24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 16/07/2020     2 658.2 BEL 39755 24/04/2024 22/04/2024 24/05/2023 Books
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