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Strategic brand management : Building, measuring, and managing brand equity /

Keller, Kevin Lane,.

Strategic brand management : Building, measuring, and managing brand equity / By Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob. - 4 ed. - Noida : Pearson, 2019. - 586p. ; 00 cm.

ISBN: 9789332542204

Subjects--Topical Terms:
MANAGEMENT.

Dewey Class. No.: 658.827 / KEL

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Strategic brand management : Building, measuring, and managing brand equity /

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