Strategic brand management : (Record no. 11900)
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000 -LEADER | |
---|---|
fixed length control field | 00767nam a22002537a 4500 |
001 - CONTROL NUMBER | |
control field | 61546 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | CUHLIB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230524144831.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200721s2019 ii d 000 u eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332542204 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CUHLIB |
Transcribing agency | CUHLIB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane,. |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management : |
Remainder of title | Building, measuring, and managing brand equity / |
Statement of responsibility, etc. | By Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob. |
250 ## - EDITION STATEMENT | |
Edition statement | 4 ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 586p. ; |
Dimensions | 00 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MANAGEMENT. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parameswaran, Ambi M G, |
Relator term | Jt.Author. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jacob, Isaac, |
Relator term | Jt.Author. |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
a | 40343 |
b | 20200721000000.0 |
902 ## - Call No. | |
a | 658.827 |
b | KEL |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
P.D.U. Central Library | P.D.U. Central Library | 21/07/2020 | Vedi Books Pvt. Ltd. | 849.00 | 658.827 KEL | 40343 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 21/07/2020 | Vedi Books Pvt. Ltd. | 849.00 | 658.827 KEL | 40344 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 21/07/2020 | Vedi Books Pvt. Ltd. | 849.00 | 658.827 KEL | 40345 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 21/07/2020 | Vedi Books Pvt. Ltd. | 849.00 | 658.827 KEL | 40346 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 04/08/2019 | Arvind Prakashan | 829.00 | 658.827 KEL | 28802 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 04/08/2019 | Arvind Prakashan | 829.00 | 658.827 KEL | 28803 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 04/08/2019 | Arvind Prakashan | 829.00 | 658.827 KEL | 28804 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 04/08/2019 | Arvind Prakashan | 829.00 | 658.827 KEL | 28805 | 24/05/2023 | 24/05/2023 | Books | |||||
P.D.U. Central Library | P.D.U. Central Library | 04/08/2019 | Arvind Prakashan | 829.00 | 658.827 KEL | 28806 | 24/05/2023 | 24/05/2023 | Books |