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Services marketing : Integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing : Integrating customer focus across the firm / By Valarie A Zeithaml, Mary Jo; Bitner and Dwayne D ; Zeithaml Gremler. - 7. - New Delhi : McGraw Hill, 2019. - 582p. ; 00 cm.

ISBN: 9789353160777

Subjects--Topical Terms:
Management.

Dewey Class. No.: 658.8 / ZEI

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Services marketing : Integrating customer focus across the firm /

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