Advertising and promotion an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion an integrated marketing communications perspective / By George E Belch, Michael A Belch and Keyoor Purani. - 12th ed. - Chennai : McGraw Hill, 2022. - E-29p. ; 00 cm.
9789354600807
Management.
659.1 / BEL
Advertising and promotion an integrated marketing communications perspective / By George E Belch, Michael A Belch and Keyoor Purani. - 12th ed. - Chennai : McGraw Hill, 2022. - E-29p. ; 00 cm.
9789354600807
Management.
659.1 / BEL