Advertising and promotion an integrated marketing communications perspective / (Record no. 20598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 96864 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220602s2022 ii d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion an integrated marketing communications perspective / |
| Statement of responsibility, etc. | By George E Belch, Michael A Belch and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | E-29p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A, |
| Relator term | Jt.Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor, |
| Relator term | Jt.Author. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 48018 |
| b | 20220602000000.0 |
| 902 ## - Call No. | |
| a | 659.1 |
| b | BEL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 659.1 BEL | 48018 | 24/05/2023 | 24/05/2023 | Books | |||||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 1 | 659.1 BEL | 48019 | 25/10/2023 | 24/05/2023 | Books | 23/10/2023 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 1 | 659.1 BEL | 48020 | 24/04/2024 | 24/05/2023 | Books | 19/04/2024 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 659.1 BEL | 48021 | 24/05/2023 | 24/05/2023 | Books | |||||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 2 | 659.1 BEL | 48022 | 28/05/2024 | 24/05/2023 | Books | 20/05/2024 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 659.1 BEL | 48023 | 24/05/2023 | 24/05/2023 | Books | |||||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 5 | 659.1 BEL | 48024 | 17/05/2024 | 24/05/2023 | Books | 01/05/2024 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 659.1 BEL | 48025 | 24/05/2023 | 24/05/2023 | Books | |||||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 1 | 659.1 BEL | 48026 | 24/04/2024 | 24/05/2023 | Books | 19/04/2024 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 06/02/2022 | Vedi Books Pvt. Ltd. | 995.00 | 3 | 659.1 BEL | 48027 | 17/05/2024 | 24/05/2023 | Books | 15/05/2024 | 1 |
