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Direct marketing in action : Cutting-edge strategies for finding and keeping the best customers.

Direct marketing in action : Cutting-edge strategies for finding and keeping the best customers. - 1st Ed. - London : Praeger, 2007. - 218p. ; 00 cm.

ISBN: 9780275992233

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.872 / DIR

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Direct marketing in action : Cutting-edge strategies for finding and keeping the best customers.

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