Direct marketing in action : (Record no. 22746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44603 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130502s2007 xxk d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780275992233 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | DIR |
| 130 ## - MAIN ENTRY--UNIFORM TITLE | |
| Uniform title | Direct marketing in action. |
| Language of a work | ENG. |
| 245 ## - TITLE STATEMENT | |
| Title | Direct marketing in action : |
| Remainder of title | Cutting-edge strategies for finding and keeping the best customers. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Praeger, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETAIL. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Andrew R (et el), |
| Relator term | Ed. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 5362 |
| b | 20130502000000.0 |
| 902 ## - Call No. | |
| a | 658.872 |
| b | DIR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 05/02/2013 | International Book Distributors | 3805.90 | 658.872 DIR | 5362 | 24/05/2023 | 24/05/2023 | Books |
