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Strategic brand management /

Keller, Kevin Lane.

Strategic brand management / By Kevin Lane Keller. - 3rd. - New Delhi : TatMcGraw- Hill, 2008. - 692p. ; 00 cm.

ISBN: 9788131719770

Subjects--Topical Terms:
MANAGEMENT.
STRATEGIC BRAND MANAGEMENT.

Dewey Class. No.: 658.827 / KEL

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Strategic brand management /

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