Strategic brand management / (Record no. 27240)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42678 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121003s2008 ii d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc. | By Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | TatMcGraw- Hill, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC BRAND MANAGEMENT. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 0456 |
| b | 20121003000000.0 |
| 902 ## - Call No. | |
| a | 658.827 |
| b | KEL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 10/03/2012 | Segment Book Distributors | 525.00 | 658.827 KEL | 0456 | 24/05/2023 | 24/05/2023 | Books | |||||
| P.D.U. Central Library | P.D.U. Central Library | 05/07/2014 | 658.827 KEL | 11588 | 24/05/2023 | 24/05/2023 | Books |
