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Marketing research : An applied orientation /

Malhotra, Naresh K.

Marketing research : An applied orientation / By Naresh K Malhotra, Satyabhushan Dash. - 1st Ed. - New Delhi : Pearson Education, 2011. - 948p. ; 00 cm.

ISBN: 9788131731819

Subjects--Topical Terms:
MANAGEMENT.
MARKETING- RESEARCH, ORIENTATION.

Dewey Class. No.: 658.83 / MAL

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Marketing research : An applied orientation /

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