Marketing research : (Record no. 27259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41372 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121121s2011 ii d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | An applied orientation / |
| Statement of responsibility, etc. | By Naresh K Malhotra, Satyabhushan Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 948p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING- RESEARCH, ORIENTATION. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhushan, |
| Relator term | Jt.Author. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 0482 |
| b | 20121121000000.0 |
| 902 ## - Call No. | |
| a | 658.83 |
| b | MAL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Date due | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 21/11/2012 | Segment Book Distributors | 575.00 | 4 | 658.83 MAL | 0482 | 02/02/2024 | 27/12/2023 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 10/07/2012 | Today and Tomarrows Printes | 550.00 | 3 | 658.83 MAL | 1586 | 09/07/2024 | 16/05/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 550.00 | 5 | 658.83 MAL | 1587 | 11/03/2024 | 12/02/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 2 | 658.83 MAL | 1588 | 19/02/2024 | 18/01/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 7 | 658.83 MAL | 1589 | 29/08/2024 | 07/08/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 4 | 658.83 MAL | 1590 | 22/05/2024 | 24/04/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 6 | 658.83 MAL | 1591 | 04/01/2024 | 15/12/2023 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 5 | 658.83 MAL | 1592 | 27/05/2024 | 10/05/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 2 | 658.83 MAL | 1593 | 08/12/2023 | 01/12/2023 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 2 | 658.83 MAL | 1594 | 06/12/2023 | 06/11/2023 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 6 | 658.83 MAL | 1595 | 09/07/2024 | 09/07/2024 | 24/05/2023 | Books | 08/08/2024 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 658.83 MAL | 1596 | 24/05/2023 | 24/05/2023 | Books | 13/03/2015 | |||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 4 | 658.83 MAL | 1597 | 19/01/2024 | 02/01/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 5 | 658.83 MAL | 1598 | 10/09/2024 | 03/09/2024 | 24/05/2023 | Books | ||||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 8 | 658.83 MAL | 1599 | 04/06/2024 | 22/05/2024 | 24/05/2023 | Books | 3 | |||||
| P.D.U. Central Library | P.D.U. Central Library | 09/12/2012 | Today and Tomarrows Printes | 595.00 | 4 | 658.83 MAL | 1600 | 10/06/2024 | 20/05/2024 | 24/05/2023 | Books | 2 |
