Marketing management : Concepts, cases, challenges and trends /
Govindarajan, M.
Marketing management : Concepts, cases, challenges and trends / By M Govindarajan. - 2nd ed. - New Delhi : PHI Learning, 2009. - 312p. ; 00 cm.
9788120332591
MANAGEMENT.
MARKETING MANAGEMENT.
658.8 / GOV
Marketing management : Concepts, cases, challenges and trends / By M Govindarajan. - 2nd ed. - New Delhi : PHI Learning, 2009. - 312p. ; 00 cm.
9788120332591
MANAGEMENT.
MARKETING MANAGEMENT.
658.8 / GOV