Marketing management : (Record no. 27453)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42643 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120929s2009 ii d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332591 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan, M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Concepts, cases, challenges and trends / |
| Statement of responsibility, etc. | By M Govindarajan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | PHI Learning, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 0775 |
| b | 20120929000000.0 |
| 902 ## - Call No. | |
| a | 658.8 |
| b | GOV |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 29/09/2012 | Segment Book Distributors | 250.00 | 658.8 GOV | 0775 | 24/05/2023 | 24/05/2023 | Books |
