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Media planning and buying : principles and practice in the Indian context /

Menon, Arpita.

Media planning and buying : principles and practice in the Indian context / By Arpita Menon. - 12. - Noida : McGraw Hill, 2019. - 345p. ; 00 cm.

ISBN: 9780070147607

Dewey Class. No.: 070.4023 / MEN

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Media planning and buying : principles and practice in the Indian context /

Ⓒ 2024 | PDU Central Library, Central University of Haryana