Media planning and buying : (Record no. 28835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 80418 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200728s2019 ii d 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147607 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.4023 |
| Item number | MEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita. |
| 245 ## - TITLE STATEMENT | |
| Title | Media planning and buying : |
| Remainder of title | principles and practice in the Indian context / |
| Statement of responsibility, etc. | By Arpita Menon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 345p. ; |
| Dimensions | 00 cm. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 39344 |
| b | 20200728000000.0 |
| 902 ## - Call No. | |
| a | 070.4023 |
| b | MEN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 28/07/2020 | 1 | 070.4023 MEN | 39344 | 24/04/2024 | 22/04/2024 | 24/05/2023 | Books | ||||
| P.D.U. Central Library | P.D.U. Central Library | 28/07/2020 | 1 | 070.4023 MEN | 39345 | 09/02/2024 | 08/01/2024 | 24/05/2023 | Books |
