Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research /
bearden, william O.
Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research / By william O bearden, Nester william R and Kelly L Haws. - 3rd ed. - New Delhi : SAGE Publications, 2011, 2011. - 603p. ; 00 cm.
9781412980180
658.83
Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research / By william O bearden, Nester william R and Kelly L Haws. - 3rd ed. - New Delhi : SAGE Publications, 2011, 2011. - 603p. ; 00 cm.
9781412980180
658.83