Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research / By william O bearden, Nester william R and Kelly L Haws.

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Material type: Text

TextPublication details: New Delhi : SAGE Publications, 2011, 2011.Edition: 3rd edDescription: 603p. ; 00 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Reference	P.D.U. Central Library	P.D.U. Central Library	658.83 (Browse shelf(Opens below))	Available		11065