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Strategic brand managment /

Keller, Kevin Lane.

Strategic brand managment / By Kevin Lane Keller. - 3 Ed. - New Delhi : Pearson Education, 2011. - 695p. ; 00 cm.

Subjects--Topical Terms:
POLITICAL SCIENCE.
RETAIL.

Dewey Class. No.: 327.101 / KEL

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Strategic brand managment /

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