Strategic brand managment / (Record no. 30039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48529 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUHLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230524145836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140404s2011 ii d 000 u eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUHLIB |
| Transcribing agency | CUHLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 327.101 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand managment / |
| Statement of responsibility, etc. | By Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695p. ; |
| Dimensions | 00 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | POLITICAL SCIENCE. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETAIL. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 11625 |
| b | 20140404000000.0 |
| 902 ## - Call No. | |
| a | 327.101 |
| b | KEL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P.D.U. Central Library | P.D.U. Central Library | 04/04/2014 | 327.101 KEL | 11625 | 24/05/2023 | 24/05/2023 | Books |
