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Brand management : Research, theory and practice /

Heding, Tilde.

Brand management : Research, theory and practice / By Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre. - 1st Ed. - New York : Routledge, 2009. - 267p. ; 00 cm.

ISBN: 9780415443272

Subjects--Topical Terms:
MANAGEMENT.
BRAND MANAGEMENT, RESEARCH.

Dewey Class. No.: 658.827 / HED

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Brand management : Research, theory and practice /

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