Brand management : (Record no. 9963)

MARC details
000 -LEADER
fixed length control field 00779nam a22002657a 4500
001 - CONTROL NUMBER
control field 42575
003 - CONTROL NUMBER IDENTIFIER
control field CUHLIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230524144737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120924s2009 xxu d 000 u eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415443272
040 ## - CATALOGING SOURCE
Original cataloging agency CUHLIB
Transcribing agency CUHLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number HED
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heding, Tilde.
245 ## - TITLE STATEMENT
Title Brand management :
Remainder of title Research, theory and practice /
Statement of responsibility, etc. By Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre.
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 267p. ;
Dimensions 00 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND MANAGEMENT, RESEARCH.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Knudtzen, Charlotte F,
Relator term Jt.Author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bjerre, Mogens,
Relator term Jt.Author.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a 2746
b 20120924000000.0
902 ## - Call No.
a 658.827
b HED
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        P.D.U. Central Library P.D.U. Central Library 24/09/2012 International Book Distributors 2344.44   658.827 HED 2746 27/09/2023 24/05/2023 Books
        P.D.U. Central Library P.D.U. Central Library 13/05/2013 International Book Distributors 2625.42   658.827 HED 6767 24/05/2023 24/05/2023 Books
Ⓒ 2024 | PDU Central Library, Central University of Haryana