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Brands and brand management : contemporary research perspectives.

Brands and brand management : contemporary research perspectives. - 1st Ed. - Landon and New Yourk : Routledge Taylor& Francis Group, 2010. - 311p. ; 00 cm. - Marketing and consumer psychology series. . - Marketing and consumer psychology series. .

ISBN: 9781841697598

Subjects--Topical Terms:
MANAGEMENT.
BRAND MANAGEMENT, RESEARCH PERSPECTIVES.

Dewey Class. No.: 658.827 / BRA

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Brands and brand management : contemporary research perspectives.

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