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Brands and brand management : contemporary research perspectives.

Contributor(s): Material type: TextTextSeries: Marketing and consumer psychology series | Marketing and consumer psychology seriesPublication details: Landon and New Yourk : Routledge Taylor& Francis Group, 2010.Edition: 1st EdDescription: 311p. ; 00 cmISBN:
  • 9781841697598
Uniform titles:
  • Brands and brand management. ENG.
Subject(s): DDC classification:
  • 658.827 BRA
Online resources:
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Books Books P.D.U. Central Library P.D.U. Central Library 658.827 BRA (Browse shelf(Opens below)) Available UKP 2747
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