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brand management principles and practices / By Kirti Dutta.

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Material type: Text

TextPublication details: New Delhi : Oxford University Press, 2012.Edition: 1st EdDescription: 455p. ; 00 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	P.D.U. Central Library	P.D.U. Central Library	658.827 DUT (Browse shelf(Opens below))	Available		13092

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Previous	658.816 SHY How to price : A guide to pricing techniques and yield management /	658.816 SHY How to price : A guide to pricing techniques and yield management /	658.827 BRA Brands and brand management : contemporary research perspectives.	658.827 DUT brand management principles and practices /	658.827 DUT Brand management /	658.827 HED Brand management : Research, theory and practice /	658.827 HED Brand management : Research, theory and practice /	Next