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Marketing management : A strategic decision-making approach / By John W Mullins, Orville C Walker.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : McGraw Hill, 2013.Edition: 7th edDescription: 551p. ; 00 cmISBN:
  • 9781259097201
Subject(s): DDC classification:
  • 658.8 MUL
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