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Customer relationship management : Integrating marketing strategy and information technology / By William G. Zikmund, Raymond Mcleod and Faye W. Gilbert.

By: Contributor(s): Material type: TextTextPublication details: New delhi : Wiley IndiPvt. Ltd., 2010.Edition: 1st EdDescription: 179p. ; 00 cmISBN:
  • 9788126528059
Subject(s): DDC classification:
  • 658.84 ZIK
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