Handbook of marketing scales : multi-item measures for marketing and consumer Behavior research / By william O bearden, Nester william R and Kelly L Haws.
Material type: TextPublication details: New Delhi : SAGE Publications, 2011, 2011.Edition: 3rd edDescription: 603p. ; 00 cmISBN:- 9781412980180
- 658.83
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Reference | P.D.U. Central Library | P.D.U. Central Library | 658.83 (Browse shelf(Opens below)) | Available | 11065 |