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How brands become icons : The principles of cultural branding /

Holt, Douglas B.

How brands become icons : The principles of cultural branding / By Douglas B Holt. - 1st Ed. - Cambridge : Harvard University Press, 2004. - 265p. ; 00 cm.

ISBN: 9781578517749

Subjects--Topical Terms:
MANAGEMENT.
RETAIL.

Dewey Class. No.: 658.827 / HOL

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How brands become icons : The principles of cultural branding /

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