How brands become icons : (Record no. 23006)

MARC details
000 -LEADER
fixed length control field 00713nam a22002537a 4500
001 - CONTROL NUMBER
control field 44962
003 - CONTROL NUMBER IDENTIFIER
control field CUHLIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230524145520.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130516s2004 xxu d 000 u eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578517749
040 ## - CATALOGING SOURCE
Original cataloging agency CUHLIB
Transcribing agency CUHLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B.
245 ## - TITLE STATEMENT
Title How brands become icons :
Remainder of title The principles of cultural branding /
Statement of responsibility, etc. By Douglas B Holt.
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge :
Name of publisher, distributor, etc. Harvard University Press,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 265p. ;
Dimensions 00 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element RETAIL.
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.worldcat.org/oclc/54415938">http://www.worldcat.org/oclc/54415938</a>
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a 5742
b 20130516000000.0
902 ## - Call No.
a 658.827
b HOL
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        P.D.U. Central Library P.D.U. Central Library 16/05/2013 K.K. Publication 1500.00   658.827 HOL 5742 24/05/2023 24/05/2023 Books
Ⓒ 2024 | PDU Central Library, Central University of Haryana