How brands become icons : The principles of cultural branding / By Douglas B Holt.
Material type: TextPublication details: Cambridge : Harvard University Press, 2004.Edition: 1st EdDescription: 265p. ; 00 cmISBN:- 9781578517749
- 658.827 HOL
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Books | P.D.U. Central Library | P.D.U. Central Library | 658.827 HOL (Browse shelf(Opens below)) | Available | 5742 |