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Media planning and buying : principles and practice in the Indian context / By Arpita Menon.

By:

Menon, Arpita

Material type: Text

Text

TextPublication details: Noida : McGraw Hill, 2019.Edition: 12Description: 345p. ; 00 cmISBN:

9780070147607

DDC classification:

070.4023 MEN

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Holdings ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	P.D.U. Central Library	P.D.U. Central Library	070.4023 MEN (Browse shelf(Opens below))	Available		39344
Books	P.D.U. Central Library	P.D.U. Central Library	070.4023 MEN (Browse shelf(Opens below))	Available		39345

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Previous	070.4023 FIS Introducation to communicaiton studies /	070.4023 KOH Bhāratīya mīḍiyā vyavasāya /	070.4023 KOH Bhāratīya mīḍiyā vyavasāya /	070.4023 MEN Media planning and buying : principles and practice in the Indian context /	070.4023 MEN Media planning and buying : principles and practice in the Indian context /	070.403 GUP Encyclopaedia of jounalism and mass communication.In 5 volume /	070.403 GUP Encyclopaedia of jounalism and mass communication.In 5 volume /	Next

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