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Brand management : Research, theory and practice / By Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2009.Edition: 1st EdDescription: 267p. ; 00 cmISBN:
  • 9780415443272
Subject(s): DDC classification:
  • 658.827 HED
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