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Media planning and buying : principles and practice in the Indian context / By Arpita Menon.

By: Material type: TextTextPublication details: Noida : McGraw Hill, 2019.Edition: 12Description: 345p. ; 00 cmISBN:
  • 9780070147607
DDC classification:
  • 070.4023 MEN
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Item type Current library Home library Call number Status Date due Barcode
Books Books P.D.U. Central Library P.D.U. Central Library 070.4023 MEN (Browse shelf(Opens below)) Available 39344
Books Books P.D.U. Central Library P.D.U. Central Library 070.4023 MEN (Browse shelf(Opens below)) Available 39345
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